Founder and CEO, LeveledUP Experiences
Founder and CEO, Team Lipstick
Laura is the Founder and CEO of LeveledUP Experiences, a company that delivers Fitness, Adventure, Community and Culture in one beautifully wrapped package. She is also the Founder and CEO of Team Lipstick, New York City's all female triathlon team. Laura's background includes being a dancer since the age of 4, a group fitness instructor since the age of 16, a nationally ranked ballroom dance champion for 10 years, and since 2006, she has also been an active triathlete. For 3 years, Laura worked as Athletic Director for CNN's "Fit Nation" program, a role that was created for her, training viewers and staff for their first ever triathlon. She was published in New York Magazine's "Best of New York" as one of the city's top group fitness instructors, as well as in Cosmopolitan, Competitor, Shape and Triathlete Magazines for the accomplishments with her exceptional Lipstick and LeveledUP brands. Laura's celebrity clients include Nicole Kidman, Keith Urban, Dr. Sanjay Gupta, and Soledad O’Brien.
I grew up in Brooklyn, New York and wouldn't trade it for the world. If you ask me what I'm most grateful for, it's where I spent my formative years. Brooklyn taught me to speak up, to fight for my beliefs, to value loyalty, and it exposed me to people from all races, religions and backgrounds. We were one and the same, it didn't matter. To this day, my closest friends are the ones I grew up with, and although no one will ever be able to compete with that, I've managed to form a new family of badass, brave, fit women who are crushing it every single day.
I've been a rebel my entire life. If you tell me I can't do something, it goes right to the top of my list. If I see a Do Not Enter sign, it's exactly where I'm going. My heart has been followed far more than my brain, and I'm blown away by the results. I've done everything I've always wanted to do, mostly on paths that very few follow.
I am not a fan of luxury, unless you are talking about high thread count sheets. My favorite place to be is home, but that spot has changed quite often. I've lived in more than 25 apartments/houses in my lifetime because my mom had a gypsy spirit and I now adore change. I'm single and I think it's brilliant. My aim is dead on. Although I raced in triathlon for 12 years, I am a dancer first and always. The best years of my life were spent in the competitive ballroom world with hundreds of other dancers who, like me, could not get enough. I've instructed more than 15,000 group fitness class in my lifetime (and still going!). Dancers and group fitness instructors are the happiest people I ever met.
Team Lipstick began in 2008 after I myself competed in 10 triathlons ranging from Sprint to Half Iron distances. In 2010, we began hosting travel events for training and racing purposes. We did the Reggae Marathon in Jamaica, a bike race in South Africa, we went canyoning through the mountains in Mallorca, did a triathlon under the Eiffel Tower in Paris. The list goes on and on. Creating Team Lipstick has been the most stellar, life changing experience of my entire life, and the one I am most proud of.
When I started Team Lipstick, my goal was to provide a safe, supportive environment for women to excel and thrive as athletes. I wanted to attract strong minded women. Women who support other women. Women who were positive, who didn't mind getting uncomfortable through embracing physical challenges. What I got was so much more. The women of Team Lipstick ultimately defined our brand. We are a family, we willingly face our fears, we look out for each other, we welcome all levels, and we are forever in search of the next big thing.
In 2020, LeveledUP Experiences was born. The company is a rebrand of what we already do, just wildly and unapologetically LeveledUP. We combine the powerful pillars of Fitness, Adventure, Community and Culture to help high powered women achieve exceptional breakthroughs. Our clients are forever in search of MORE ... more success, more happiness, more positive outcomes, more skills and capabilities, and more authentic versions of themselves. We help them develop tools by pushing them towards the unexpected. It's a reputable and repeatable process.
In January of 2018, I moved to Mallorca, Spain. After eight years of visiting this absolutely stunning island, I decided to stay. The main city takes up just a small percentage of the island, the rest is mountains, beaches, farms, villages, and an enormous amount of preserved history. There are sporty events all year round, as well as a ton of festivals. We celebrate literally everything ... the almond, the olive, saints and demons, history and tradition, wine, sobrasada, mushrooms and more. These full blown celebrations are island wide and often in costume. If you come in January, you'll experience the fire festival with music, food and dancing in the streets. If you come in June, you'll have to swim in the sea at midnight holding a candle, in order to purify body and soul. I'm truly in love with Mallorca.
I still spend a good part of the year in New York City, as that is where my family is. My 5 year old niece Zoe is the most fun playdate ever. She is curious and confident and she loves to explore. She is the future of LeveledUP women.
I've often been asked how I did it ... how I moved to Spain and started a new life. My answer is I booked a flight. Is it that simple? Not exactly, but then again, it sort of is. Never ignore what your heart beats for xoxo